{"id":81747,"date":"2026-04-17T13:40:05","date_gmt":"2026-04-17T16:40:05","guid":{"rendered":"https:\/\/www.travel3.com.br\/site\/?p=81747"},"modified":"2026-04-17T14:23:49","modified_gmt":"2026-04-17T17:23:49","slug":"wtm-latin-america-2026-recordes-2027","status":"publish","type":"post","link":"https:\/\/www.travel3.com.br\/site\/acontece-no-turismo\/wtm-latin-america-2026-recordes-2027\/","title":{"rendered":"WTM Latin America 2026 bate recordes e confirma edi\u00e7\u00e3o de 2027"},"content":{"rendered":"\n

Feira cresce em p\u00fablico, reuni\u00f5es e marcas expositoras, e refor\u00e7a papel estrat\u00e9gico para o turismo na regi\u00e3o<\/h2>\n\n\n\n

A WTM Latin America 2026<\/strong> encerrou sua edi\u00e7\u00e3o com resultados positivos e recordes nos principais indicadores, consolidando sua posi\u00e7\u00e3o como uma das principais plataformas de neg\u00f3cios do turismo na Am\u00e9rica Latina. Os dados foram apresentados por Bianca Pizzolito<\/strong>, que destacou o crescimento consistente do evento e o avan\u00e7o na qualifica\u00e7\u00e3o do p\u00fablico.<\/p>\n\n\n\n

O n\u00famero total de participantes passou de 32.026, em 2025, para 35.463 em 2026, um aumento de 10,75%. Al\u00e9m do crescimento em volume, a edi\u00e7\u00e3o priorizou a qualifica\u00e7\u00e3o dos visitantes. Como resultado, o n\u00famero de high value visitors cresceu mais de 75%. Entre os agentes de viagens, o avan\u00e7o foi ainda mais expressivo, com aumento de 115% e mais de 18,5 mil profissionais presentes.<\/p>\n\n\n

\n
\"WTM
Bianca Pizzolito (Foto: Divulga\u00e7\u00e3o)<\/figcaption><\/figure><\/div>\n\n\n

A plataforma de agendamento de reuni\u00f5es tamb\u00e9m registrou alta, com crescimento de 25% e mais de 9.200 encontros realizados. O engajamento dos participantes superou 35%, refor\u00e7ando o uso da ferramenta como apoio \u00e0 gera\u00e7\u00e3o de neg\u00f3cios.<\/p>\n\n\n\n

No segmento de expositores, a feira alcan\u00e7ou recorde hist\u00f3rico com 936 marcas participantes, crescimento de 13% em rela\u00e7\u00e3o ao ano anterior. Ao todo, 53 pa\u00edses estiveram representados, aumento de 8%, ampliando a presen\u00e7a internacional e fortalecendo a diversidade de mercados.<\/p>\n\n\n\n

Segundo Bianca Pizzolito, o desempenho reflete um esfor\u00e7o coletivo entre organizadores, expositores, visitantes e parceiros institucionais, al\u00e9m de uma estrat\u00e9gia focada em criar um ambiente qualificado para conex\u00f5es e neg\u00f3cios.<\/p>\n\n\n\n

Entre os destaques da programa\u00e7\u00e3o, esteve a primeira edi\u00e7\u00e3o do Ministers\u2019 Summit<\/strong>, que reuniu representantes de oito pa\u00edses para discutir temas como turismo respons\u00e1vel, sustentabilidade e integra\u00e7\u00e3o regional. A campanha Agente Protagonista tamb\u00e9m ganhou relev\u00e2ncia, com mais de 20 palestras voltadas aos profissionais do setor.<\/p>\n\n\n\n

O \u00faltimo dia da feira contou ainda com debates promovidos pela Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo<\/strong>, al\u00e9m de pain\u00e9is sobre intelig\u00eancia artificial, integra\u00e7\u00e3o regional e turismo ind\u00edgena, temas alinhados \u00e0s transforma\u00e7\u00f5es do setor.<\/p>\n\n\n\n

Ao encerrar o evento, Bianca Pizzolito<\/strong> confirmou as datas da pr\u00f3xima edi\u00e7\u00e3o da WTM Latin America, que ser\u00e1 realizada entre os dias 13 e 15 de abril de 2027, em S\u00e3o Paulo.<\/p>\n\n\n\n

* Caroline Tonaco viajou para S\u00e3o Paulo a convite da WTM Latin America, com cobertura de seguro sa\u00fade da\u00a0Vital Card<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Feira cresce em p\u00fablico, reuni\u00f5es e marcas expositoras, e refor\u00e7a papel estrat\u00e9gico para o turismo na regi\u00e3o<\/p>\n","protected":false},"author":14,"featured_media":81749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[969,5],"tags":[7181,1494,659,198,7108,7420],"class_list":["post-81747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acontece-no-turismo","category-eventos-e-feiras","tag-america-latina","tag-feira-de-negocios","tag-feira-de-turismo","tag-turismo","tag-wtm-latin-america-2026","tag-wtm-latin-america-2027"],"yoast_head":"\nWTM Latin America 2026 bate recordes e confirma edi\u00e7\u00e3o de 2027 - Travel3<\/title>\n<meta name=\"description\" content=\"WTM Latin America 2026 bate recordes de p\u00fablico, reuni\u00f5es e expositores e confirma edi\u00e7\u00e3o de 2027 em S\u00e3o Paulo\" \/>\n<meta name=\"robots\" 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