{"id":79763,"date":"2025-12-05T10:51:17","date_gmt":"2025-12-05T13:51:17","guid":{"rendered":"https:\/\/www.travel3.com.br\/?p=79763"},"modified":"2025-12-05T10:53:29","modified_gmt":"2025-12-05T13:53:29","slug":"wyndham-ibirapuera-hotel-snoopy-america-latina","status":"publish","type":"post","link":"https:\/\/www.travel3.com.br\/site\/hotel\/wyndham-ibirapuera-hotel-snoopy-america-latina\/","title":{"rendered":"Wyndham Ibirapuera \u00e9 o 1\u00ba hotel Snoopy da Am\u00e9rica Latina"},"content":{"rendered":"\n

Parceria in\u00e9dita marca os 75 anos de Peanuts com su\u00edtes tem\u00e1ticas, loja oficial e \u00e1rvore de Natal de 10 metros<\/h2>\n\n\n\n

O Wyndham S\u00e3o Paulo Ibirapuera Convention Plaza Hotel <\/a><\/strong>se torna o 1\u00ba hotel da Am\u00e9rica Latina a firmar parceria com Snoopy, em celebra\u00e7\u00e3o aos 75 anos de Peanuts. O empreendimento, um dos maiores da capital paulista, lan\u00e7a uma s\u00e9rie de experi\u00eancias inspiradas no personagem criado por Charles Schulz em 1950.<\/p>\n\n\n\n

A a\u00e7\u00e3o apresenta quatro su\u00edtes tem\u00e1ticas exclusivas \u2014 Cl\u00e1ssico, Aviador, Astronauta e Escoteiro \u2014 ambientadas com elementos que remetem \u00e0s diferentes facetas imaginativas de Snoopy. O projeto inclui ainda uma loja oficial da marca no lobby, uma exposi\u00e7\u00e3o comemorativa nas \u00e1reas comuns e um dos destaques visuais do per\u00edodo: uma \u00e1rvore de Natal de 10 metros, infl\u00e1vel e iluminada internamente, instalada na Avenida Ibirapuera. O investimento da a\u00e7\u00e3o \u00e9 estimado em R$ 400 mil.<\/p>\n\n\n\n

O espa\u00e7o kids do hotel passa por remodela\u00e7\u00e3o e passa a incorporar brinquedos e decora\u00e7\u00e3o inspirados nos personagens de Peanuts. No restaurante YV\u00c1 Gastronomia, o p\u00fablico encontra um menu tem\u00e1tico dedicado ao universo do beagle.<\/p>\n\n\n\n

Para o diretor-geral do hotel, Jo\u00e3o Paulo Andrade<\/strong>, a iniciativa refor\u00e7a o posicionamento familiar do empreendimento:
\u201cO Snoopy faz parte do imagin\u00e1rio de diferentes gera\u00e7\u00f5es. Ao trazer essa experi\u00eancia para o Wyndham, aproximamos o hotel das fam\u00edlias e dos f\u00e3s das tirinhas, criando um novo motivo para se hospedar em S\u00e3o Paulo<\/strong>.\u201d<\/p>\n\n\n\n

Segundo Hannah Guy Casey<\/strong>, diretora s\u00eanior de licenciamento da Peanuts Worldwide, a parceria reflete o esp\u00edrito da marca:
\u201cSnoopy simboliza otimismo, imagina\u00e7\u00e3o e amizade. Encontrar parceiros que compartilham esses valores \u00e9 essencial, e o Wyndham Ibirapuera representa esse alinhamento<\/strong>.\u201d<\/p>\n\n\n

\n
\"Wyndham
As su\u00edtes tem\u00e1ticas fazem parte de instala\u00e7\u00f5es conjugadas para filhos e pais (Foto: Divulga\u00e7\u00e3o\/Wyndham)<\/figcaption><\/figure><\/div>\n\n\n

Mais que personagem, Snoopy se consolidou como \u00edcone cultural. Nascido como coadjuvante nas tirinhas de Charlie Brown, ganhou visibilidade global como escritor, piloto, astronauta e figura ligada \u00e0 criatividade. No Brasil, o personagem ampliou sua audi\u00eancia entre jovens e fortaleceu sua presen\u00e7a digital \u2014 o perfil brasileiro snoopybr<\/em> re\u00fane mais de meio milh\u00e3o de seguidores no TikTok.<\/p>\n\n\n\n

A a\u00e7\u00e3o inclui ainda su\u00edtes conjugadas para atender fam\u00edlias, ampliando o car\u00e1ter imersivo da experi\u00eancia. A inaugura\u00e7\u00e3o oficial das su\u00edtes e da \u00e1rvore Snoopy ocorre em 2 de dezembro<\/strong>, marcando o in\u00edcio da temporada natalina no hotel.<\/p>\n\n\n\n

Localizado em Moema, o Wyndham S\u00e3o Paulo Ibirapuera <\/a><\/strong>re\u00fane mais de 630 apartamentos<\/strong>, centro de conven\u00e7\u00f5es com capacidade para 1.300 pessoas, piscina climatizada, academia, saunas e op\u00e7\u00f5es gastron\u00f4micas como o YV\u00c1 Gastronomia e o Yp\u00ea Lobby Bar. A poucos minutos do Aeroporto de Congonhas, do Shopping Ibirapuera e do Parque Ibirapuera, o empreendimento integra hospedagem, entretenimento e cultura na capital paulista.<\/p>\n","protected":false},"excerpt":{"rendered":"

Parceria in\u00e9dita marca os 75 anos de Peanuts com su\u00edtes tem\u00e1ticas e loja oficial <\/p>\n","protected":false},"author":5,"featured_media":79766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,168],"tags":[7034,7035,4848,7033],"class_list":["post-79763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel","category-nacional","tag-snoopy","tag-suites-tematicas","tag-wyndham","tag-wyndham-ibirapuera"],"yoast_head":"\nWyndham Ibirapuera \u00e9 o 1\u00ba hotel Snoopy da Am\u00e9rica Latina - Travel3<\/title>\n<meta name=\"description\" content=\"Wyndham Ibirapuera se torna o 1\u00ba hotel Snoopy da Am\u00e9rica Latina e lan\u00e7a su\u00edtes tem\u00e1ticas, loja oficial e \u00e1rvore de Natal de 10 metros em SP\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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