{"id":78784,"date":"2025-09-30T09:31:11","date_gmt":"2025-09-30T12:31:11","guid":{"rendered":"https:\/\/www.travel3.com.br\/?p=78784"},"modified":"2025-09-30T09:31:13","modified_gmt":"2025-09-30T12:31:13","slug":"azul-amplia-voos-congonhas-verao-2026","status":"publish","type":"post","link":"https:\/\/www.travel3.com.br\/site\/ir-e-vir\/azul-amplia-voos-congonhas-verao-2026\/","title":{"rendered":"Azul amplia voos em Congonhas e lan\u00e7a campanha de ver\u00e3o"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Companhia oferece 950 voos extras at\u00e9 o Carnaval 2026 e aposta em campanha nacional para alta temporada<\/h2>\n\n\n\n<p>A Azul anunciou a expans\u00e3o in\u00e9dita de sua malha a\u00e9rea em Congonhas e o lan\u00e7amento da campanha nacional de alta temporada <strong>\u201cO C\u00e9u do Ver\u00e3o \u00e9 Azul\u201d<\/strong>, criada em parceria com a ag\u00eancia Africa Creative.<\/p>\n\n\n\n<p>A companhia ampliar\u00e1 sua presen\u00e7a no aeroporto paulistano durante o ver\u00e3o e at\u00e9 o Carnaval de 2026. Entre 13 de dezembro de 2025 e 18 de fevereiro de 2026, ser\u00e3o cerca de <strong>950 voos extras<\/strong> e <strong>130 mil assentos adicionais<\/strong> de e para Congonhas. Pela primeira vez, 45% das opera\u00e7\u00f5es originalmente voltadas ao p\u00fablico corporativo ser\u00e3o convertidas em rotas de lazer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campanha aposta em brasilidade e conex\u00e3o emocional<\/h3>\n\n\n\n<p>A campanha nacional tem como foco a venda de passagens para destinos tur\u00edsticos em todo o Brasil. Inspirada no slogan institucional \u201cO C\u00e9u do Brasil \u00e9 Azul\u201d, a a\u00e7\u00e3o transporta essa identidade para o ver\u00e3o, \u00e9poca marcada por viagens, encontros e mem\u00f3rias.<\/p>\n\n\n\n<p>As pe\u00e7as publicit\u00e1rias, com veicula\u00e7\u00e3o prevista at\u00e9 fevereiro de 2026, remetem a um di\u00e1rio de lembran\u00e7as, com tipografia inspirada nos tra\u00e7os pessoais dos brasileiros. A narrativa destaca cen\u00e1rios emblem\u00e1ticos do pa\u00eds e mostra viajantes interagindo em experi\u00eancias de lazer. A trilha sonora, baseada no jingle da marca e com refer\u00eancias \u00e0 MPB, refor\u00e7a o clima festivo da esta\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estrat\u00e9gia de divulga\u00e7\u00e3o multiplataforma<\/h3>\n\n\n\n<p>A campanha ter\u00e1 ampla presen\u00e7a em TV aberta (Globo, Record, Band e SBT), TV por assinatura, r\u00e1dio e revistas. No digital, a estrat\u00e9gia inclui ativa\u00e7\u00f5es em Meta, TikTok, YouTube e Spotify, al\u00e9m de inser\u00e7\u00f5es na Netflix. O plano contempla ainda m\u00eddia exterior em ruas e aeroportos de todo o Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companhia oferece 950 voos extras at\u00e9 o Carnaval 2026 e aposta em campanha nacional para alta temporada<\/p>\n","protected":false},"author":5,"featured_media":78785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[309,8],"tags":[4101,2503,6831,1211],"class_list":["post-78784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ar","category-ir-e-vir","tag-azul","tag-azul-linhas-aereas","tag-carnaval-2026","tag-companhias-aereas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Azul amplia voos em Congonhas e lan\u00e7a campanha de ver\u00e3o - Travel3<\/title>\n<meta name=\"description\" content=\"Azul amplia voos em Congonhas com 950 opera\u00e7\u00f5es extras at\u00e9 o Carnaval 2026 e lan\u00e7a campanha nacional de ver\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.travel3.com.br\/site\/ir-e-vir\/azul-amplia-voos-congonhas-verao-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Azul amplia voos em Congonhas e lan\u00e7a campanha de ver\u00e3o - 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