{"id":76306,"date":"2025-05-06T07:14:00","date_gmt":"2025-05-06T10:14:00","guid":{"rendered":"https:\/\/www.travel3.com.br\/?p=76306"},"modified":"2025-05-06T16:50:12","modified_gmt":"2025-05-06T19:50:12","slug":"trul-hoteis-wyndham-garden-nortel","status":"publish","type":"post","link":"https:\/\/www.travel3.com.br\/site\/acontece-no-turismo\/trul-hoteis-wyndham-garden-nortel\/","title":{"rendered":"Trul Hot\u00e9is assume gest\u00e3o do Wyndham Garden Nortel em SP"},"content":{"rendered":"\n

Administra\u00e7\u00e3o inclui tamb\u00e9m o Espa\u00e7o Immensit\u00e0, um dos centros de eventos mais sustent\u00e1veis do pa\u00eds<\/h2>\n\n\n\n

A Trul Hot\u00e9is, operadora brasileira com atua\u00e7\u00e3o em diversas capitais e foco em inova\u00e7\u00e3o, acaba de assumir a administra\u00e7\u00e3o do Wyndham Garden S\u00e3o Paulo Convention Nortel. Localizado na zona norte da capital paulista, o hotel conta com 345 apartamentos e passa a integrar o portf\u00f3lio da empresa, que j\u00e1 soma quase 20 opera\u00e7\u00f5es no Brasil.<\/p>\n\n\n\n

Al\u00e9m do hotel, a Trul tamb\u00e9m ser\u00e1 respons\u00e1vel pela gest\u00e3o do Espa\u00e7o Immensit\u00e0, anexo ao complexo. Com capacidade para at\u00e9 2.700 pessoas simultaneamente, o centro de conven\u00e7\u00f5es \u00e9 reconhecido por suas pr\u00e1ticas sustent\u00e1veis e \u00e9 o primeiro no Brasil a receber o Certificado Ambiental Internacional AQUA. Com essa adi\u00e7\u00e3o, o empreendimento passa a ser o maior espa\u00e7o de eventos sob administra\u00e7\u00e3o da operadora.<\/p>\n\n\n

\n
\"Wyndham
Wyndham Garden S\u00e3o Paulo Convention Nortel (Foto: Divulga\u00e7\u00e3o)<\/figcaption><\/figure><\/div>\n\n\n

A parceria entre Trul e a Wyndham Hotels & Resorts, que segue como franqueadora do empreendimento, atinge agora sete unidades, sendo quatro apenas em S\u00e3o Paulo. Para Alejandro Moreno, s\u00f3cio e diretor-presidente da Trul Hot\u00e9is, a chegada do Wyndham Garden Nortel representa o fortalecimento de um modelo de gest\u00e3o voltado \u00e0 alta performance. \u201c\u00c9 mais uma prova de que nos tornamos refer\u00eancia para hot\u00e9is de grande porte que buscam rentabilidade com efici\u00eancia<\/em><\/strong>\u201d, afirma.<\/p>\n\n\n\n

A nova administra\u00e7\u00e3o traz expectativas otimistas. Segundo Moreno, inova\u00e7\u00e3o cont\u00ednua, controle de custos e manuten\u00e7\u00e3o de qualidade s\u00e3o pilares para maximizar a rentabilidade dos investidores. A experi\u00eancia recente no Wyndham S\u00e3o Paulo Ibirapuera Convention refor\u00e7a essa estrat\u00e9gia: em 2024, a unidade atingiu R$ 105 milh\u00f5es em faturamento bruto, com aumento de 5% e recorde de dividendos, mesmo durante um ciclo de investimentos de R$ 11 milh\u00f5es.<\/p>\n\n\n\n

O diretor-geral Andr\u00e9 Bekerman detalha que o in\u00edcio da gest\u00e3o ser\u00e1 marcado por um reposicionamento estrat\u00e9gico do hotel, reestrutura\u00e7\u00e3o de departamentos e a\u00e7\u00f5es para ampliar o uso do centro de eventos. \u201cQueremos capitalizar os eventos para impulsionar todas as \u00e1reas de receita<\/em><\/strong>\u201d, afirma.<\/p>\n\n\n\n

J\u00e1 Luciano Carvalho, diretor de novos neg\u00f3cios, destaca que o modelo Trul combina hospitalidade, tecnologia e intelig\u00eancia na distribui\u00e7\u00e3o. \u201c\u00c9 isso que conecta nossos empreendimentos com o novo comportamento do viajante e garante resultados consistentes desde o in\u00edcio<\/em><\/strong>.\u201d<\/p>\n\n\n\n

Com a incorpora\u00e7\u00e3o do Wyndham Garden Nortel ao seu portf\u00f3lio, a Trul Hot\u00e9is<\/strong> refor\u00e7a sua presen\u00e7a na capital paulista e consolida sua atua\u00e7\u00e3o em grandes empreendimentos voltados ao segmento corporativo e de eventos. A parceria com a Wyndham Hotels & Resorts<\/strong> tamb\u00e9m se fortalece, indicando novas oportunidades de expans\u00e3o para ambas as marcas no mercado hoteleiro brasileiro.<\/p>\n\n\n\n

Para mais informa\u00e7\u00f5es, acesse o site<\/a><\/strong>.<\/p>\n\n\n\n

+ Wyndham projeta crescimento no Brasil e na Am\u00e9rica Latina<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Administra\u00e7\u00e3o inclui tamb\u00e9m o Espa\u00e7o Immensit\u00e0, um dos centros de eventos mais sustent\u00e1veis do pa\u00eds<\/p>\n","protected":false},"author":5,"featured_media":76307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[969,167,168],"tags":[6281,4848,6623,6528],"class_list":["post-76306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acontece-no-turismo","category-hotel","category-nacional","tag-trul-hoteis","tag-wyndham","tag-wyndham-garden-sao-paulo-convention-nortel","tag-wyndham-sao-paulo"],"yoast_head":"\nTrul Hot\u00e9is assume gest\u00e3o do Wyndham Garden Nortel em SP - Travel3<\/title>\n<meta name=\"description\" content=\"Trul Hot\u00e9is assume gest\u00e3o do Wyndham Garden Nortel e do Espa\u00e7o Immensit\u00e0, ampliando atua\u00e7\u00e3o em S\u00e3o Paulo e refor\u00e7ando parceria com a Wyndham\" \/>\n<meta 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