{"id":74678,"date":"2025-02-18T13:17:32","date_gmt":"2025-02-18T16:17:32","guid":{"rendered":"https:\/\/www.travel3.com.br\/?p=74678"},"modified":"2025-02-18T17:14:22","modified_gmt":"2025-02-18T20:14:22","slug":"caroline-putnoki-assume-presidencia-da-comissao-europeia-de-turismo","status":"publish","type":"post","link":"https:\/\/www.travel3.com.br\/site\/acontece-no-turismo\/caroline-putnoki-assume-presidencia-da-comissao-europeia-de-turismo\/","title":{"rendered":"Caroline Putnoki assume presid\u00eancia da Comiss\u00e3o Europeia de Turismo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Nova gest\u00e3o impulsionar\u00e1 a promo\u00e7\u00e3o de destinos europeus no Brasil<\/h2>\n\n\n\n<p>A <strong>European Travel Commission<\/strong> (ETC) nomeou <strong>Caroline Putnoki<\/strong>, Diretora para o Brasil-Am\u00e9rica do Sul da <strong>Atout France<\/strong>, como Presidente do Cap\u00edtulo Brasil da organiza\u00e7\u00e3o. <strong>Miguel Nieto-Sandoval<\/strong>, Conselheiro de Turismo da Espanha no Brasil, assume a vice-presid\u00eancia.<\/p>\n\n\n\n<p><strong>Caroline Putnoki lidera<\/strong> a Atout France na Am\u00e9rica do Sul desde 2017, sendo a primeira mulher a ocupar esse cargo. Desenvolveu iniciativas como o programa de marketing de influ\u00eancia <strong><em>Fran\u00e7a on the Road<\/em><\/strong> e o evento <strong><a href=\"https:\/\/www.travel3.com.br\/acontece-no-turismo\/france-excellence-destaca-sustentabilidade-em-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>France Excellence<\/em><\/a><\/strong>, focado no segmento de luxo. <\/p>\n\n\n\n<p>Antes de atuar em S\u00e3o Paulo, dirigiu a Atout France no Canad\u00e1 e ocupou cargos executivos em marketing e comunica\u00e7\u00e3o no Brasil, incluindo o setor de cruzeiros fluviais na Amaz\u00f4nia. Substitui Petr Lutter, Diretor para a Am\u00e9rica Latina da Rep\u00fablica Tcheca, que esteve \u00e0 frente das opera\u00e7\u00f5es da Comiss\u00e3o Europeia de Turismo no Brasil nos \u00faltimos quatro anos.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Estou muito feliz por ter sido nomeada Presidente do Cap\u00edtulo Brasil da European Travel Commission e animada com a oportunidade de liderar o lan\u00e7amento no Brasil da nova campanha de comunica\u00e7\u00e3o da ETC \u201cUnlock an Unexpected Upgrade\u201d, que incentiva comportamentos de viagem respons\u00e1veis. \u00c9 uma grande honra trabalhar com a equipe da ETC em Bruxelas e com os pa\u00edses membros aqui no Brasil, incentivando o setor e os consumidores a conhecerem a diversidade que a Europa tem a oferecer.<\/p>\n<cite><strong>Caroline Putnoki<\/strong><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"530\" src=\"https:\/\/www.travel3.com.br\/site\/wp-content\/uploads\/2025\/02\/Miguel-Nieto-Sandoval.jpg\" alt=\"Miguel Nieto-Sandoval\" class=\"wp-image-74683\" style=\"width:280px;height:auto\" srcset=\"https:\/\/www.travel3.com.br\/site\/wp-content\/uploads\/2025\/02\/Miguel-Nieto-Sandoval.jpg 436w, https:\/\/www.travel3.com.br\/site\/wp-content\/uploads\/2025\/02\/Miguel-Nieto-Sandoval-247x300.jpg 247w, https:\/\/www.travel3.com.br\/site\/wp-content\/uploads\/2025\/02\/Miguel-Nieto-Sandoval-150x182.jpg 150w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><figcaption class=\"wp-element-caption\">Miguel Nieto-Sandoval assume a vice-presid\u00eancia da organiza\u00e7\u00e3o (Foto: Divulga\u00e7\u00e3o)<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Miguel Nieto-Sandoval<\/strong>, nomeado como o vice-presidente, comanda o Escrit\u00f3rio de Turismo da Espanha em S\u00e3o Paulo desde setembro de 2023. Anteriormente, atuou como Diretor nos escrit\u00f3rios da Turespa\u00f1a em Abu Dabi, Mumbai, Cidade do M\u00e9xico e Singapura, al\u00e9m da sede em Madri.<\/p>\n\n\n\n<p>A nova gest\u00e3o fortalecer\u00e1 as iniciativas da <strong>ETC<\/strong> no Brasil, promovendo destinos europeus por meio de marketing cooperativo, intelig\u00eancia de mercado, compartilhamento de melhores pr\u00e1ticas e estreitamento das rela\u00e7\u00f5es entre os setores de turismo brasileiro e europeu. As atividades incluem semin\u00e1rios e workshops para o trade, campanhas promocionais para consumidores e o <strong><a href=\"https:\/\/www.premioeuropa.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00eamio Europa de Comunica\u00e7\u00e3o<\/a><\/strong>, que completar\u00e1 35 edi\u00e7\u00f5es em 2025.<\/p>\n\n\n\n<p><strong>Miguel Nieto-Sandoval<\/strong> refor\u00e7ou o compromisso com o mercado brasileiro, afirmando que \u201c<strong><em>A European Travel Commission tem a miss\u00e3o de apoiar operadoras de turismo e viajantes na explora\u00e7\u00e3o do continente europeu. Trabalharei para fortalecer essa conex\u00e3o, garantindo que o turismo europeu continue sendo uma op\u00e7\u00e3o atrativa para os brasileiros<\/em><\/strong>.\u201d<\/p>\n\n\n\n<p>O Brasil ocupa a sexta posi\u00e7\u00e3o entre os mercados estrangeiros para destinos europeus. Em 2023, mais de 3,8 milh\u00f5es de brasileiros viajaram para a Europa, representando 39,7% do total de viagens internacionais do pa\u00eds. Proje\u00e7\u00f5es indicam um crescimento m\u00e9dio anual de 8,7% nas chegadas de turistas brasileiros \u00e0 Europa at\u00e9 2028, impulsionado pela maior conectividade a\u00e9rea e pelos la\u00e7os hist\u00f3ricos e culturais.<\/p>\n\n\n\n<p>Para mais informa\u00e7\u00f5es, acesse <strong><a href=\"https:\/\/etc-corporate.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">o site da European Travel Commission <\/a><\/strong>(ETC).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nova gest\u00e3o impulsionar\u00e1 a promo\u00e7\u00e3o de destinos europeus no Brasil<\/p>\n","protected":false},"author":6,"featured_media":74681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[969],"tags":[3372,2188,4348,6509],"class_list":["post-74678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acontece-no-turismo","tag-caroline-putnoki","tag-comissao-europeia-de-turismo","tag-etc","tag-european-travel-commission"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caroline Putnoki assume presid\u00eancia da Comiss\u00e3o Europeia de Turismo - Travel3<\/title>\n<meta name=\"description\" content=\"Caroline Putnoki assume presid\u00eancia da Comiss\u00e3o Europeia de Turismo; 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