{"id":73832,"date":"2025-01-08T11:18:44","date_gmt":"2025-01-08T14:18:44","guid":{"rendered":"https:\/\/www.travel3.com.br\/?p=73832"},"modified":"2025-01-08T11:18:46","modified_gmt":"2025-01-08T14:18:46","slug":"wtm-latin-america-impulsiona-o-futuro-do-turismo-com-inovacao-e-humanizacao","status":"publish","type":"post","link":"https:\/\/www.travel3.com.br\/site\/acontece-no-turismo\/wtm-latin-america-impulsiona-o-futuro-do-turismo-com-inovacao-e-humanizacao\/","title":{"rendered":"WTM Latin America impulsiona o futuro do turismo com inova\u00e7\u00e3o e humaniza\u00e7\u00e3o"},"content":{"rendered":"\n

Descubra como a tecnologia transforma e fortalece o setor<\/h2>\n\n\n\n

Entre os dias 14 e 16 de abril de 2025, o Expo Center Norte, em S\u00e3o Paulo, sediar\u00e1 a WTM Latin America<\/a><\/strong>, reconhecida como o maior evento B2B de viagens e turismo da Am\u00e9rica Latina. O encontro oferece uma plataforma estrat\u00e9gica para neg\u00f3cios, networking e aprendizado, ao promover debates relevantes e compartilhar boas pr\u00e1ticas para aprimorar o setor.<\/p>\n\n\n\n

O Teatro Technology and Innovation<\/strong> figura como um dos tr\u00eas espa\u00e7os tem\u00e1ticos de destaque no evento, com uma programa\u00e7\u00e3o voltada para discutir o equil\u00edbrio entre tecnologia e humaniza\u00e7\u00e3o no turismo. Sob a curadoria de Gabriela Otto<\/strong>, o espa\u00e7o abordar\u00e1 o tema central da WTM Latin America 2025, \u201cWhere Tech Meets Touch\u201d<\/strong> (“Onde a tecnologia encontra o toque”, em tradu\u00e7\u00e3o livre).<\/p>\n\n\n\n

\"Gabriela
Gabriela Otto (Foto: Divulga\u00e7\u00e3o)<\/figcaption><\/figure><\/div>\n\n\n\n

Tecnologia e Humaniza\u00e7\u00e3o no Turismo<\/h3>\n\n\n\n

Ap\u00f3s edi\u00e7\u00f5es que exploraram tend\u00eancias como o metaverso e a intelig\u00eancia artificial, o Teatro Technology and Innovation em 2025 direcionar\u00e1 o foco para a preserva\u00e7\u00e3o da ess\u00eancia humana em um cen\u00e1rio cada vez mais tecnol\u00f3gico. Segundo Gabriela Otto<\/strong>, o objetivo \u00e9 compreender como as inova\u00e7\u00f5es tecnol\u00f3gicas podem fortalecer conex\u00f5es humanas no turismo, preservando a ess\u00eancia das intera\u00e7\u00f5es com clientes e equipes.<\/p>\n\n\n\n

A programa\u00e7\u00e3o do espa\u00e7o reunir\u00e1 palestrantes de renome e marcas influentes, promovendo insights pr\u00e1ticos para a aplica\u00e7\u00e3o da tecnologia no aprimoramento do atendimento e da experi\u00eancia do cliente. \u201cA proposta \u00e9 repensar o papel da tecnologia como uma aliada no turismo, destacando seu potencial para criar conex\u00f5es aut\u00eanticas e melhorar pr\u00e1ticas do setor\u201d<\/em><\/strong>, afirma a curadora.<\/p>\n\n\n\n

Diferencial Competitivo para o Futuro do Turismo<\/h3>\n\n\n\n

Com o tema \u201cWhere Tech Meets Touch\u201d<\/strong>, a WTM Latin America 2025 destaca a tecnologia como uma ferramenta que potencializa o contato humano, elemento essencial para o turismo. Bianca Pizzolito, Event Leader da WTM Latin America, refor\u00e7a que o futuro ser\u00e1 promissor para os profissionais que souberem utilizar as ferramentas dispon\u00edveis de forma estrat\u00e9gica.<\/p>\n\n\n\n

\u201cO turismo \u00e9, acima de tudo, uma experi\u00eancia humana. A tecnologia fortalece o contato entre pessoas, que \u00e9 a base das viagens e dos neg\u00f3cios gerados no setor<\/em><\/strong>\u201d, afirma Bianca.<\/p>\n\n\n\n

Para mais informa\u00e7\u00f5es, acesse o site oficial<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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