{"id":58987,"date":"2023-04-27T11:21:55","date_gmt":"2023-04-27T14:21:55","guid":{"rendered":"https:\/\/www.travel3.com.br\/?p=58987"},"modified":"2023-04-27T11:22:15","modified_gmt":"2023-04-27T14:22:15","slug":"befly-anuncia-aquisicao-do-stb-student-travel-bureau","status":"publish","type":"post","link":"https:\/\/www.travel3.com.br\/site\/acontece-no-turismo\/befly-anuncia-aquisicao-do-stb-student-travel-bureau\/","title":{"rendered":"BeFly anuncia aquisi\u00e7\u00e3o do STB &#8211; Student Travel Bureau"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">A compra permitir\u00e1 a expans\u00e3o dos servi\u00e7os e oportunidades no mercado de interc\u00e2mbio<\/h2>\n\n\n\n<p>A <strong><a href=\"https:\/\/befly.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">BeFly<\/a><\/strong>, l\u00edder de turismo de capital fechado na Am\u00e9rica Latina, anunciou a aquisi\u00e7\u00e3o majorit\u00e1ria da empresa de consultoria em educa\u00e7\u00e3o internacional STB &#8211; Student Travel Bureau, com mais de 50 escrit\u00f3rios no Brasil e um na Austr\u00e1lia.  Com essa aquisi\u00e7\u00e3o, a <strong><a href=\"https:\/\/www.travel3.com.br\/acontece-no-turismo\/befly-reforca-lideranca-em-produtos-e-trade-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">BeFly<\/a><\/strong> expande seu neg\u00f3cio para a vertente de educa\u00e7\u00e3o, oferecendo servi\u00e7os e produtos para estudantes e profissionais em todas as fases da vida. O STB continuar\u00e1 sendo gerido pela atual lideran\u00e7a, o presidente <strong>Jos\u00e9 Carlos Hauer Santos J\u00fanior<\/strong> e a vice-presidente <strong>Christina Bicalho<\/strong>.<\/p>\n\n\n\n<p>O STB possui v\u00e1rios atributos que v\u00e3o acelerar esse processo de expans\u00e3o do neg\u00f3cio dentro da BeFly. A empresa \u00e9 l\u00edder no segmento de educa\u00e7\u00e3o internacional no Pa\u00eds, possui expertise conquistada ao longo de mais de 50 anos de mercado, atua\u00e7\u00e3o em n\u00edvel nacional e internacional. Al\u00e9m de curadoria especializada para a oferta dos diferentes cursos e programas, e especialistas em educa\u00e7\u00e3o global que atuam de forma consultiva. Somado a uma opera\u00e7\u00e3o financeira e fiscal s\u00f3lida, sustent\u00e1vel e toda a credibilidade da marca refer\u00eancia em interc\u00e2mbio no Brasil.<\/p>\n\n\n\n<p>De acordo com <strong>Jos\u00e9 Carlos Hauer Santos J\u00fanior<\/strong>, presidente do STB, a sinergia entre os neg\u00f3cios impacta positivamente a empresa. \u201c<strong><em>A consultoria de educa\u00e7\u00e3o internacional passa a ser incorporada a um ecossistema com alta capacidade de expans\u00e3o e network em diferentes segmentos econ\u00f4micos, que permitir\u00e1 levar a&nbsp; nossa oferta de servi\u00e7os e educa\u00e7\u00e3o internacional para novos p\u00fablicos<\/em><\/strong>\u201d, explica Hauer.<\/p>\n\n\n\n<p>O CEO da BeFly, <strong>Marcelo Cohen<\/strong>, acredita que o mercado de interc\u00e2mbio est\u00e1 em franca expans\u00e3o. \u201c<strong><em>Passado o per\u00edodo da pandemia, o Pa\u00eds se reposiciona no contexto internacional. As pessoas est\u00e3o retomando seus projetos anteriores, voltaram a investir na educa\u00e7\u00e3o internacional com o intuito de realizar o sonho da experi\u00eancia l\u00e1 fora. Portanto, construir um curr\u00edculo global e ampliar as oportunidades de atua\u00e7\u00e3o para al\u00e9m do Brasil \u00e9 importante. Esse \u00e9 o melhor momento cen\u00e1rio para investir em uma empresa de interc\u00e2mbio<\/em><\/strong>\u201d, comenta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mercado de interc\u00e2mbio no Brasil<\/h2>\n\n\n\n<p>O contexto de mercado \u00e9 favor\u00e1vel. Segundo levantamento do STB, a procura de brasileiros interessados em fazer interc\u00e2mbio em outros pa\u00edses, seja para curso de idiomas, ensino m\u00e9dio (High School), e at\u00e9 mesmo uma gradua\u00e7\u00e3o e p\u00f3s fora do pa\u00eds cresceu 30% em 2022 quando comparado a 2019 &#8211; ano antes do in\u00edcio da pandemia de Covid-19. Entre os destinos mais procurados ficaram: Canad\u00e1, EUA, Inglaterra, Austr\u00e1lia e Irlanda.<\/p>\n\n\n\n<p>Existe uma perspectiva de crescimento na busca por interc\u00e2mbio em geral, seja para idiomas, high school, gradua\u00e7\u00e3o, p\u00f3s e extens\u00e3o.&nbsp; Em paralelo, as corpora\u00e7\u00f5es tamb\u00e9m v\u00e3o dar aten\u00e7\u00e3o ao tema educa\u00e7\u00e3o internacional incentivando treinamentos corporativos que possam acelerar a competitividade em escala global.&nbsp; \u201c<strong><em>Conectar essas duas bandeiras, BeFly e STB, permitir\u00e1 sinergias nas opera\u00e7\u00f5es, ganho de efici\u00eancia operacional e reflete no crescimento sustent\u00e1vel dos dois neg\u00f3cios<\/em><\/strong>\u201d, finaliza Cohen.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A compra permitir\u00e1 a expans\u00e3o dos servi\u00e7os e oportunidades no mercado de interc\u00e2mbio.<\/p>\n","protected":false},"author":5,"featured_media":58990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[969,3],"tags":[5005,556,5507],"class_list":["post-58987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acontece-no-turismo","category-negocios","tag-befly","tag-intercambio","tag-stb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BeFly anuncia aquisi\u00e7\u00e3o do STB - Student Travel Bureau - Travel3<\/title>\n<meta name=\"description\" content=\"BeFly anuncia aquisi\u00e7\u00e3o do STB - Student Travel Bureau; 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